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Simple Template for Self-Auditing Your AI Local Search Visibility
Just about every business owner wants to be more visible in the AI local results, but it’s easy to get analysis paralysis. Where and how do you even check your visibility? How should you size up...
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Easy Win for AI Local SEO: a Strong “Why Choose Us” Page on Your Site
We’re all still trying to get a grip on local SEO for AI chatbots (Grok, Gemini, ChatGPT, etc.). Everything’s subject to change in about 5 minutes. For all I know, maybe my advice here will have the...
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Heavy Content-Pruning Is a Bad Move for SEO (Usually)
Some pages, posts, or other “content” on your site haven’t helped your rankings much – definitely not in Google Maps, and not even in the organic results. Even worse, all of that so-called content...
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Accidental Rankings: Little Mutations That Can Help Your Local SEO Big-Time
An “accidental ranking” is just what it sounds like: a term you’ve ranked for without even trying. Not all accidental rankings are useful, but you’ll find some that turn into some of your strongest...
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Almost-Customers Are Local SEO Gold
The best people to help you get more customers are your current and past customers. They give you referrals, reviews, results you can showcase, and more. The second-best people are your...
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5 Crazy Phenomena in Google Business Profile Page Suspensions
Google’s local map is a bewildering place for a business owner (or marketer), especially when you try to figure out why some Google Business Profile pages run into trouble and others don’t. Half the...
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Risks and Rewards in the Common Get-Ahead Local SEO Tactics
To paraphrase Dirty Harry: do you feel lucky? You don’t need much luck if you’re good at weighing risks and rewards. Local SEO is nothing more than a bunch of trade-offs. Cobble together a few...
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Added a Service Page to Your Site? Now Do These 30 Things for It to Help Your...
It’s fun to slap together a new “service” page and see fast results, because most of the time it doesn’t work out that way. More often, you’ll need to put in a little more gruntwork before that new...
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Does Your Google Business Profile Page Get WAY More Clicks on Mobile? How and...
This check-up will take about 2 minutes if you’re already using UTM tracking links on the landing page URLs of your Google Business Profile page or pages (which I hope you are, because they’re mighty...
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20 Points to Know about Each Customer Before You Ask for a Review
Luck is engineered. Whether you have mostly bad luck or mostly good luck depends on your foresight. That applies to online reviews, which a business needs to succeed, especially if it’s “local.”...
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Tinkering with Your Google Business Profile Page Is Dumb: 10 Reasons
It’s tempting to tweak various settings on your Google Business Profile page, or to add “content” to it in any way you can, or to try out and maybe max out new features on it. Your hope is that that...
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3rd Edition of Free Guide to Effective Local SEO
It’s been 3 years since I released the 2nd edition of my free guide to local SEO. Much has changed in Google and in the rest of the local-search “ecosystem” since then. Edition 2 still can help you,...
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Announcing the Definitive List of Local Review Sites
How complete is your collection of reviews? To know that, you’ll need to know of all the sites where customers can (and should) review your business. I’ve found 398 local review sites so far. Some...
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Hiring Another Gun at Local Visibility System
It’s busy around here. Lots of projects for clients old and new. Then there’s blogging, LocalSpark, the time I spend running and lifting, and the need for a little time left over to be a halfway...
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Local U Boot Camp in NYC: New Local SEO Event
The Local U crew is putting on a new event for business owners and marketers who want to learn the ropes of local-search marketing. It’s called the Local U Boot Camp. It’s a one-day event in New York...
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Great Book: “Five Stars: Putting Online Reviews to Work for Your Business”
If you give a hoot about your business’s online reviews, you’ll want to pick up a copy of a great book that just came out today. As the name suggests, Five Stars is all about reviews – particularly...
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2nd Edition of Free 7-Step Guide to Local Search Visibility
About time, huh? For roughly the past 18 months I’ve wanted to write a 2nd edition of my free guide. Like everything else on this site, the guide is meant to be a resource for business owners with a...
View ArticleNew Tool for Customer Reviews: Whitespark’s Review Handout Generator
About a year ago, Darren Shaw of Whitespark.ca and I had an idea: Wouldn’t it be nice to have a free and easy way to make a single page of instructions that walks your customers through how to post a...
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The 2012 Local Search Ranking Factors – out Today
Of all that’s been written and said about local search, there’s one single-most important piece: It’s David Mihm’s annual “Local Search Ranking Factors” study. The first one came out 4 years ago (at...
View ArticleHappy 1st Birthday (to This Blog)!
I created this blog exactly one year ago. A lot has happened in the world of local search since my first post. Although LocalVisibilitySystem was born in ’09, today also marks one year since I went...
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